Digital marketing is all about utilizing online resources to market your brand and its products/services. Today there are around 32 million small businesses in the United States. With so much competition, it can be difficult for businesses to stand out from the crowd and create meaningful relationships with customers.
A great way to build a meaningful relationship with the public is to showcase your business’s human side. Through your brand engagement strategy, focus on telling the story of your business and the people who work there, and show your customers that they are important.
Read on as we share useful brand engagement kips to help humanize your brand.
Showcase Your Staff
If you are looking to humanize your brand, then put your staff front and center. We can often think about businesses and regard them as faceless companies only out to make as much money as possible. Change that perception by showcasing your staff, their personalities, and their stories.
One idea is to publicly promote your business’s employee of the week/month on social media. Your customers will appreciate being able to put a face to your business and see that it’s made up of honest and hardworking people.
Pay Attention to Your Customers
By making your customers a key part of your marketing strategy, you can further humanize your brand. Whenever you are connecting with a customer (be it on social media, emails, or another platform), remember to use their name and find the right balance between being too formal and too informal.
Customers love feeling that they have a say in how a brand operates. One suggestion here would be to utilize polls on social media accounts. This will allow your customers to weigh in and give their say.
Share Behind-the-Scenes Content
One digital marketing strategy that we really recommend is short-form video content. Social platforms like TikTok have demonstrated the power and appeal of short, snappy videos. It’s a great idea to share short videos showing customers how your business operates behind the scenes.
Again, this helps to humanize your brand by showcasing the people who work there and the normal day-to-day activities that take place. It helps to add a personal touch. Another useful idea is to host live videos and Q&As where your customers can interact with you and your staff directly.
Another fun way to humanize your brand is to lean into the phenomenon of memes. Check out this easy meme maker here.
Brand Engagement Tips to Humanize Your Business
These brand engagement tactics will show to show your brand’s fun side. Customers feel more drawn to businesses they can relate to, so keep things light and fun. Direct engagement opportunities are also excellent at building strong relationships with your customers.
Like this blog post on brand engagement? Be sure to check out our other informative articles on a wide range of interesting topics.