Reasons to Convert Images to Vector Format

Every business needs every competitive advantage it can get, online and offline. After all, your website competes with the other 200 million active websites to draw the eyes of customers. That’s without even mentioning the other local businesses you must vie with for customers.

One key element of that competition is images. You use them on your websites, in no small part because search engines reward you for it, and real-world marketing materials. Of course, there are lots of image formats.

If you haven’t been using vector images, keep reading for some key reasons to embrace vector conversion.

What Is a Vector Image?

In basic terms, a vector image discards pixels as the basic element in creating an image. Instead, a computer creates vector images with points, lines, curves, and geometric shapes. The computer uses equations to build and position these elements.

As a general rule, vector images are more simplistic images, but that typically works well for online use and in marketing collateral. With that out of the way, let’s take a look at the reasons to convert images into vector images.

Infinite Resolution

One of the biggest problems with other kinds of images, such as raster images and even photos, is that they have a certain level of resolution. In other words, they look best at a certain size.

Zoom in too much and the picture look pixelated. With vector images, the image doesn’t change when you zoom in. You simply see a smaller section of it with the same level of clarity.


When an image is scalable, you can adjust the size of it to any level you want without sacrificing quality. It will look the same on a website, a menu, or a billboard. That lets you create an image once and use it over and over again for different things.

Small Files

When compared with other image files, particularly photo files, vector images are very small. That is a particular advantage on websites, where image files can slow down your page load times.

Why should that concern you? Search engines use page load times as one of the factors when ranking your site.

Vector Image Conversion

A lot of graphics start out life as a raster file. Raster files lack most of the advantages of vector images. Running them through a vector converter lets you capture those advantages.

If you’re not sure how to go about doing that, you can also look for vector art services to handle the conversion for you.

Vector Conversions and You

Odds are high that you have image files for marketing that never behaved the way you wanted them to, such as a logo file that always looked terrible when you tried to scale them up. That can prove frustrating when you have a particularly good image you’d like to use in more than one place.

Vector conversions are a straightforward way for you to convert those less-than-helpful image files into something you can use for multiple marketing applications.

Looking for more image manipulation tips? Check out our other posts in our technology section.


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